AOL CITY GUIDE
April 2004

“If you ever endured night sweats wondering whether dried cranberries would ever make it onto a burger, you can finally sleep dry and rest assured. At Jeff Weinstein's design-your-own-burger fest, the co-founder of Firefly in Studio City offers forth more unique color combinations than a Rubik's Cube...”

CITY SEARCH
March 2004

“This minimalist burger restaurant features pale-blue walls, Formica furniture and modern light fixtures. Burger selections are meticulously prepared to diners' tastes. They can be customized by weight, as well as with choice of cheese, sauce and buns. Typical toppings are offered, as are premium selections like sautéed mushrooms and artichoke hearts. The decision-making doesn't stop there; patties can be made with beef, turkey or veggies...”