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Los Angeles Times / January 2008

Los Angeles Times
The Counter: Decisions, decisions

January, 2008

Others claim to let you customize your burger, but can they match the 312,120-plus possible burger combinations that the Counter boasts? Their only Southern California location had been in Santa Monica until the Counter opened in Irvine this past November. Grab your clipboard and checklist (every guest receives one of each upon arrival) and check away. There are 10 cheeses, 20-plus toppings and 17 spreads to dress up that beef, turkey, chicken or veggie patty. Order a side of fries, wash it down with a shake and you've had yourself a burger experience that only customization from the Counter can offer.