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Custom built burgers at The Counter

Custom Built Gourmet Burgers

Our music is a little louder...

Our jeans hang a little lower...

And our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.

Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 100+ stores currently in development throughout the U.S.

We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.

The Counter® is the dynamic restaurant brand you have been looking for. Next Step. Complete our application.


"One of the Burgers You Must Eat Before You Die." The Best of Los Angeles "Media exposure has been very very good for The Counter, a burger joint with a youthful slant." "Oprah's Favorite Burger?"


This web site and the information contained herein does not constitute the offer or sale of a franchise. The offer and sale of a franchise can only be made through the delivery and receipt of our Uniform Franchise Disclosure Document (UFDD). There are certain states that require the registration of a UFDD before the franchisor can advertise or offer the franchise in that state. We may not be registered in all those registration states and may not offer franchises to residents of those states or to persons wishing to locate a franchise in those states.